Mariya Nurislamova is very best referred to as the co-founder and CEO of Scentbird, the popular subscription services billed as the “Netflix of perfume.” Through the years she has also introduced Deck of Scarlet, a immediate-to-consumer magnificence manufacturer, and Drift, a scent-concentrated auto accessory line.

However, by night she transforms into a spiritual Instructor, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is often Mariya,” that has amassed in excess of 102,000 subscribers and characteristics over one,two hundred films. Her spiritual messages blend guided meditations, Strength channeling, and cosmic philosophy, attracting a significant and engaged audience.

Digital Existence & Content material
On YouTube, Mariya’s output spans:

Meditations & channeling sessions: Focused on chakras, Power portals, therapeutic, and quantum manifestation.

Intuitive Q&A videos: Open up, particular interactions in which she addresses viewers’ deepest queries.

Limited-type clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her believed ~300,000 followers throughout platforms.

Her cross-platform access will make her a noteworthy voice in the trendy spirituality arena.

Entrepreneurial Journey
Whilst her spiritual identification thrives on the web, her founder persona is rooted in tangible business achievements:

Scentbird (2014–current): A membership product supplying around 800 fragrance selections to ~700,000 subscribers from the U.S. and Canada, backed by YC and raising over $twenty five million in undertaking funding.

Deck of Scarlet: A beauty membership palette released in 2018–19, collaborating with top influencers to offer curated make-up kits under $30 each two months.

Drift: A seamless nod to her scent-obsessed branding, providing fragrance answers to autos.

Her entrepreneurial rise continues to be extensively protected by small business stores which include Inc. and Make-up.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.

The Awakening: Spiritual Transform in 2018
In 2018, Mariya professional what she describes being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly following, she released her spirituality-focused content throughout YouTube, Instagram, and TikTok.

Considering the fact that then, her written content has delved into:

Living in “the Matrix”, a simulated reality framework.

Healing via Electricity, which includes claims like self-healing most cancers or AIDS and processing miscarriage as being a karmic preference.

Interstellar beings and ancestral karmic trauma—like associations of black hair or crooked teeth with deeper spiritual indicating.

These substantial-assertion beliefs sooner or later collided along with her community profile.

Controversies & Public Backlash
By mid-2024, Mariya’s spiritual articles began to conflict along with her corporate image. The Enterprise of Trend described on subscribers, influencers, as well as internal mirrored brands boosting alarms soon after finding statements about Hitler as a Instructor of “3D World warfare,” denials of sickness, and crystal divination—all less than Mariya’s authentic identify.

Notable critics:

YouTuber Keya’s World and Zachary Michael said they’d no longer collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have brazenly named out her pseudoscientific promises and questioned the standard of Scentbird’s support.

Regardless of the backlash, Mariya insists she retains her identities distinctive and stands by her spiritual mission, unbowed by strain to eliminate articles .

Strengths & Strategic Merits
1. Reliable Twin Persona
Mariya’s blend of tech entrepreneurship and spiritual educating is uncommon amid her friends. It offers:

An reliable individual model that resonates with consumers trying to find further connections.

Diversified earnings streams throughout retreat activities ($1,111 to $125,000) and personal channeling periods.

2. Scale & Impact
Business enterprise growth: Scentbird stories 45–fifty% YoY growth given that 2022, profitability considering that 2019, with yearly revenues surpassing $one hundred million.

Cultural visibility: Her spiritual channel garners numerous 1000s of sights per movie, producing viral cultural existence.

three. Faithful Local community
Above one,200 films and reliable uploads have built a cult-like subsequent of seekers open to her Electrical power-primarily based and mystical offerings.

Emerging Threats & Id Worries
Model Track record Threat
Investors, workers, and clients might check out Mariya’s metaphysical claims as off-Placing, potentially eroding manufacturer belief.

Content Moderation & Legal responsibility
Daring statements in overall health and spirituality may well invite social-System warnings, regulatory scrutiny, or debates around moral duty in affect.

Stakeholder Confusion
Inspite of her assurances, buyers continue being mainly unaware of her spiritual identification. Any perceived misalignment could strain stakeholder self-assurance.

Path Forward: Navigating Twin Tracks
Clearer Boundaries
Mariya could possibly compartmentalize her spiritual and business enterprise worlds mariya nurislamova scentbird additional correctly—protecting spiritual content on different platforms or less than a pseudonym.

Embracing Convergence
Alternatively, she could lean into your fusion—integrating wellness things into her brand names (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her additional ethereal articles with evidenced-centered guidance, she could grow her base whilst reducing alienation.

Ultimate Feelings
Mariya Nurislamova stands at a uncommon intersection—in which venture‑grade entrepreneurship satisfies spiritual authority. She has crafted a scalable, lucrative organization empire, although capturing the imaginations of digital-age spiritual seekers.

Still this incredibly duality is her best asset and biggest problem. The mystic plus the CEO co-exist in one individual, making friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will outline her future legacy.

Will Scentbird stay a fragrance staple with neutral branding?

Will her spiritual mission evolve into a mainstream wellness movement?

Can these paths co-exist, or will a single eclipse the opposite?

This resonates as being a cautionary tale inside our age of founder transparency: When beliefs are public, ambition and authenticity stroll a high-quality line.

In a nutshell, Mariya Nurislamova is not any ordinary CEO. She's a visionary entrepreneur, a channel for spiritual messages, as well as a cultural figure navigating the messy overlap of organization and perception. Her next moves could chart new territory—not only in fragrance, but in how company leaders form their identities from the digital spiritual age.